“网站基础知识”目录存档

godaddy域名使用谷歌免费企业邮件

2012年02月10日,星期五

1. gmail.com/a

2. 注意选择美国,使用代理上,按提示上传html严证域名所有权。

3. 设置dns,非常方便,有个链接直接到godaddy,keyin用户名密码,自动修改好了。

4. 过了一天才好。

5. outlook2007自动设置我没成功,手动设置了。

见:

http://support.google.com/mail/bin/answer.py?hl=zh-Hans&answer=86374

具体操作:

http://www.chedong.com/blog/archives/001420.html

管理后台:

https://www.google.com/a/domain.com

邮件入口:

https://mail.google.com/a/domain.com/

浏览器里网站名前面的小标志怎么修改-favicon.ico

2011年06月23日,星期四

转载:http://www.love-google.org/2009/11/%E6%B5%8F%E8%A7%88%E5%99%A8%E9%87%8C%E7%BD%91%E7%AB%99%E5%90%8D%E5%89%8D%E9%9D%A2%E7%9A%84%E5%B0%8F%E6%A0%87%E5%BF%97%E6%80%8E%E4%B9%88%E4%BF%AE%E6%94%B9-favicon-ico.html

在我们的网站建设中,为网站打造一个契合网站主题的个性化标志则是必需的,这直接关系到能否成功地塑造网站的品牌。这从某些角度看仍在网站推广的范畴之内,而欲取得成功,不仅包括良好的页面设计、令人印象深刻的网站Logo,也包括favicon。
什么是favicon?
所谓favicon,即Favorites Icon的缩写,顾名思义,便是其可以让浏览器的收藏夹中除显示相应的标题外,还以图标的方式区别不同的网站。当然,这不仅仅是Favicon的全部,根据浏览器的不同,Favicon显示也有所区别:在大多数主流浏览器如FireFox和Internet Explorer (5.5及以上版本)中,favicon不仅在收藏夹中显示,还会同时出现在地址栏上,这时用户可以拖曳favicon到桌面以建立到网站的快捷方式;除此之外,标签式浏览器甚至还有不少扩展的功能,如FireFox甚至支持动画格式的favicon等。
从特定的技术角度看,favicon也并不只是仅仅让网站给人更专业的观感,也可以在一定程度上减轻服务器的流量带宽占用:一般为了提高网站的可用性,我们都会为自己的网站创建一个自定义的404错误文件,在这种情况下,如果网站没有相应的favicon.ico文件,每当有用户收藏网站/网页时, Web服务器都会调用这个自定义的404文件,并在网站的错误日志中记录。这显然是应该予以避免的。
如何制作Favicon.ico
制作Favicon.ico的方法相当简单,首先,利用图形工具创建2个反映网站主题的256色的小图片:1个为32×32像素,另一个为16 ×16像素。需要注意的是,调色板要选用“Windows 默认调色板”,不然,在最终的效果展示中图形可能会发生迥异于您初衷的颜色上变化。
需要说明的是,在很多关于Favicon.ico的说明中,常见到要求图片为16色的说法,应该说这类说法大大过时:在早期如Windows 95时期,16色的Favicon.ico可能是个稳妥的选择,保证其在大多数情况下正常使用,但现在,完全不存在那类限制,16色只能使图标的展示效果大大降低。
至于在浏览器中使用时16×16像素的图片已经足够,为什么还要准备32×32像素的图片,原因在于,正如上文所言,favicon也显示在地址栏中,用户可以拖曳favicon到桌面以建立到网站的快捷方式,而桌面图标则要以32×32显示的,如果您的Favicon.ico不包括32像素的图片,系统就只能使用默认的浏览器图标来标注网站/网页,如Internet Explorer的蓝色“e”,起不到我们意欲通过Favicon.ico打造网站品牌的作用。
图片制作好后,使用如Image2Ico之类的小程序即可将2张图片转换到一个Icon文件中。也可以通过可以在线制作Favicon的网站来制作,不过,需要注意的是,这个网站要求图片源文件格式为Pic。 可以在线制作favicon.ico的地址:

http://www.chami.com/html-kit/services/favicon/

在网页中使用Favicon.ico
浏览器调用Favicon的原则是首先在网页所在的目录下寻找Favicon.ico文件,如果没有,便到网站的根目录下寻找。
因此,在网页中使用Favicon最简单的办法便是将制作好的图标文件命名为Favicon.ico,然后将其上传到网站的根目录即可。
如果您需要将Favicon.ico放到其他目录下,或者希望让不同的网页显示不同的Favicon,就需要在网页Html文件中做设定了,具体设置也很简单,在Html中的<head>部分加入如下的代码:
程序代码: <link rel=”icon” href=”/dir/favicon.ico” mce_href=”/dir/favicon.ico” type=”image/x-icon”>
<link rel=”shortcut icon” href=”/dir/favicon.ico” mce_href=”/dir/favicon.ico” type=”image/x-icon”>
Firefox还支持GIF动画格式的Favicon,使用方法如下:
首先制作一个16*16的gif动画,然后在html代码<head></head>中加入如下代码:
程序代码 <link rel=”shortcut icon” href=”favicon.ico” >
<link rel=”icon” href=”animated_favicon.gif” type=”image/gif” >

关于建网站中浏览器支持的困惑

2011年06月13日,星期一

网站建设中,浏览器支持是个麻烦的问题。
前段时间,zencart的多图显示,涉及了个moo script的问题,safari下面不能用,safari是主流浏览器,客户提出了,我花了个通宵,解决了。

这几天,又有客户提出,有些国内浏览器Joomla不能显示,这真的很为难,而且FF的显示也有问题,这个到底是什么情况呢?我花了些时间,发现很可能是网络安全设置的问题,但还是没有个准确的解决办法。

但有一点基本能肯定,就是要设置要用户的电脑。
做网站建设要搞这个?这方面的技术职责是建站人员的?但不去做,又怎么和用户交代?
至此,我真的有点迷茫了。

能肯定的是,自己还是有很多欠缺的,充电还是要天天冲。

测试浏览器网站

http://www.spoon.net/Browsers/

需要同意安装一个插件, 26MB

然后免费注册一下

速度有点慢哦,不过看上去安装很简单,没有很多的”NEXT”

关于webhostingpad,Hostmonster,上海热线邮件比较

2010年05月11日,星期二

最近很多用户反映webhostingpad的访问速度慢,邮件发送也超级慢。没办法,客户至上呀,赶快找办法,可能移到hostmonster上去了。

关于webhostingpad,Hostmonster,上海热线邮件发件和收件速度比较
使用操作系统环境:WIN7
邮件客户端:Mozilla Thunderbird

测试1,发送文本

wp:
发送20s,同步20s
评价:速度基本能接受。

hm:
发送10s,同步5s
评价:速度比wp好

online.sh.cn
瞬间

测试2:

一个3.4m附件邮件发送
wp-hm
thunder
22:59-23:05发送
23:05-23:08同步

hm->wp
23:14-23:16
23:16-23:18

online->wp
23:27-23:28
23:29-23:31

wp和hm都是imap收件,smtp starttls加密
online尽然没有加密
雷鸟显示online是不安全邮件系统。。。无语。

总体来说hostmonster比较好,不过他有5万文件限制,最终可能还是放弃,可能下次会用justhost试试看。
雷鸟真的很好用,是我后面几天着重研究的对象了。

网站排名实施流程

2010年02月11日,星期四

1. 客户需求分析;
2. 网站诊断分析;
3. 关键词甄选;
4. 签订协议;
5. 网站改造(网站优化,cms更换升级,用户体验优化);
6. 关键词排名实施;
7. 关键词排名监测;
8. 排名验收;
9. 尾款支付;
10. 关键词排名维护;

搜索引擎体验

1、访问速度(越快越好)
2、代码可读性(尽量简化,非框架调用)
3、内容合理性(内容结构与关键词布局)
4、网页元标记描述(避免重复)
5、作弊因素(避免所有已知作弊手法)

借鉴另一个网站:

http://www.gx-seo.org/SEO/518.html

seo项目实施流程第一步:分析网站的基本状况

1.网站历史(域名年龄,域名注册机构等)。
2.服务器数据(IP,服务器稳定性,同Ip的网站)
3.网站品牌名称(包含目标关键词的名称最好)
4.网站用户体验(UEO)
6.网站结构是否采用树状结构,网站链接有无实现静态化,网站各个标签是否规范,是否已确定目标关键词(1-3最佳),网站内容是否丰富和原创。

seo项目实施流程第二步:关键词分析

1.分析关键词群
包括竞争对手的分析,包括网站所有的业务相关关键词,市场份额,网站竞争强度等.
2.根据主次将关键词分类
分成目标关键词,相关关键词,热搜关键词,长尾关键词分级.

seo项目实施流程第三步:网站内部优化实施
网站内部对seo不利的因素进行调整,如js调用,url链接等等。
分析好的关键词策略进行关键词分布,调整相应的网页,进行:“首页打品牌,栏目抢相关,专题抢热门,内容抢长尾 ”策略
其它的可以参考:要对网站优化请先做好网站诊断

seo项目实施流程第四步:网站外链建设
外部链接建设最好是调整好内部优化以后,链好了内功,在进行外部链接建设。

http://www.roncastle.com/seo-project-management-process.htm

SEO Project Management Process
Twelve Step Program for Ranking Improvement

When I start working with new clients, the invariable question is what are the process steps in a SEO project?

If you are planning a new website, the issues are somewhat different than with a website already online. A new website has to deal with the Google Sandbox and establishing TrustRank, which can take anywhere from 2 to 6 months or longer based on my experience. Completing my website design questionnaire will be helpful. Also complete my SEO questionnaire.

If your website is already online and your home page is in Google’s index (search for cache:www.yourdomainname.com in the Google search box) or if you have a Google PageRank, then the issues are somewhat different. Being older is a good thing in the case of Google. Being newly online is not.

There are two things that are important for both new and older websites:

*

If you are targeting the wrong search phrases and keywords your web will not connect with the searchers you want.

*

Search Engine Optimization is mostly about words. Without well written page copy, you will have a very difficult time ranking for anything. Flash webs or embedded files, words in graphics, etc. are not content that search engine spiders and robots can read. If you want rankings, you must have well written page copy. Websites designed in frames can be made to work with search engines but a redesign will probably work better in the long run.

The typical steps in managing a SEO project are:

1.

What are your goals for the website? Do you want online sales? Inquiries? Information downloads? To make referrals to another information source? It is not unusual for different pages in the website to have different goals. Every page with good content in a website can be a landing or direct entry page from organic search.

2.

Every important page in the web needs to be targeted to something people are searching for. As noted above, if you are targeting the wrong search phrases and keywords your web will not connect with the searchers you want. How do you know what people are searching for? Obviously, you can guess. A better way to target web pages is to discover what people are searching for using an online research database service like Wordtracker. Read about keyword services. Complete my SEO questionnaire.

3.

Keyword research needs to be refined to the most relevant targets. This process requires both an understanding of the market being addressed (the client’s viewpoint) and which targets offer the best opportunity for achieving a decent search engine ranking (the optimizer’s viewpoint). Relevance is key to conversions, so the more specific the subject matter of a page in the website, the more likely it is to accomplish the goal as defined in item 1 above. Highly specific targets are likely to have fewer competing web pages already in the index of the major search engines, which improves the opportunity for higher rankings.

4.

What are the demographics of your best prospects? Writing page copy for a teen audience is totally different from copy for baby boomers? These two groups might be looking for the same content, but how you present your message can make or break your opportunity to create a conversion to an inquiry or sale.

5.

Content is king. Once the targets are selected and we understand the demographics of our prospects, we are ready to begin creating page content. The key questions are where will the content come from? Existing information in text form can often be edited to be suitable for the web. The alternative is to write the content from scratch, which is both time consuming and requires a copywriter educated on the subject matter. Read web copywriting basics, web content provider and ideas on adding quality content to your website for ideas to add good content.

An important point about content: Content that creates conversions should be written for your web visitors – not for you – not for search engines. Top Google rankings and volumes of traffic to your website are of NO VALUE if web visitors don’t inquire or don’t purchase? Focus on the ratio of conversions to visitors, not just rankings and traffic volume. And, look at 7 and 8 below.

6.

Your website needs to be structurally correct. Google does a good job of making clear the things that make a good website in their Webmaster Guidelines. It appears to me that few web designers take these recommendations to heart. Read my recommendations on how to increase your Google hits. Part of the issue with structural correctness is making it easy for search engine spiders and robots to quickly find new content in your website.

7.

Your website needs to be easy to navigate. Read web usability guru Jakob Nielsen’s recommendations and website usability tips. If your web visitor is lost, your opportunity to communicate and convert is lost. Keep it simple. For some humorous examples of learning what to do by seeing what not to do, visit Vince Flanders’ WebPagesThatSuck.com.

8.

Your website needs to be credible. Website credibility is a crucial part of earning conversions for inquiries and sales. Great web usability, great content and great rankings are wasted if folks who visit your web can’t tell that you are worthy of their trust. Read about Stanford University’s research which is a valid today as when the study was originally conducted in 2002.

9.

Before implementing changes to a web already online, establish a current benchmark. If your existing website has rankings, those need to be preserved and strengthened? Absolutely. A ranking analysis of your existing content is the first step to determining how to improve on what you may have that is working and as a basis for monitoring the results of improvements. An analysis of existing web statistics is also part of the process.

10.

If you don’t have good web stats, you need to move your hosting to someplace that does. Good web statistics are critical to monitoring the performance of your SEO project. Google Analytics are good for AdWords but are not great for organic optimization. We need good web stats to monitor your website performance and can show you some examples.

11.

Links in to your web are critical, especially for Google. Google says in their patent applications and elsewhere that links in to your website are equal to a positive vote for your web content. Contrived links like purchased links from link farms are not good. Reciprocal links are usually of little value. Purchasing links from reputable directories is a good way to get started. If you have good content, other websites will link to you for the value of the information in your content.

Here is what Google says:

Make sure that other sites link to yours
Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our measure of a page’s importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives to determine its PageRank, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Please note that ranking of sites in our search results is completely automated, and we don’t manually assign keywords to sites.

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our webmaster guidelines.

Only natural links are useful for the indexing and ranking of your site. Here is the source for How can I create a Google-friendly site?

A proactive strategy for establishing links over time is key to your success. Research and testing confirms that it is not the quantity of links that matters as much as the quality of websites linking to you. A good linking campaign takes time and over time is of great value.

12.

Establish a plan for continually adding content and do it. A great website is never finished. Adding new content is of value both to web visitors and to search engine spiders and robots. Without new content, the frequency of spider and robot visitation will decrease, which gives your competitors an opening to outrank you. Read ideas for adding quality content to your website. A page a week, a page a month, new product information, an email newsletter published as online content, customer testimonials are all good ways to keep adding content.

There is more to it than this, but these are the basics of a good SEO project management process. For more information, please contact us.

PS不能另存为PNG

2010年02月8日,星期一

1. 图像-RGB模式
2. 图像-模式-16位
3. 其他问题,关闭再打开即可

网站项目的要素

2010年02月8日,星期一
  1. 域名——名称,管理地址(方法),用户名密码,有效期,绑定方式,公司联系信息。
  2. 空间——IP地址,管理方法,空间类型(程序,数据库),公司联系信息。
  3. 内容——结构,风格,文章,功能等。

引用另一篇文章(适合初学者的)

1.域名:域名是一个企业网站的标记符,网络营销成功与否,网站的域名有着不可分割的关系。域名具有唯一性,域名的资源越来越少。由于域名具备资源性的特点,因此也有升值潜力,别看注册时不值钱,但是好域名一旦被成功注册下来,它的价值可能就是几万、几十万、数百万甚至跟多….. 哈哈,您恐怕想不到吧,经典的域名总是被那些有头脑准备的人首先获得,选一个适合自己公司的域名,是网站建设的前提,是做好网络宣传的前提。网站建设,如果您选择了我们,新网国际的网站建设专家,会千方百计的为你策划经典的域名,为您的信息化推波助澜。

2.空间:建设网站当然离不开空间。空间是放网站代码的地方,具体地说就是服务商提供的服务器上的磁盘空间。企业建设网站是为了结合传统经营方式进行广泛的营销,因此在选择空间的时候,不能只计较价格或服务商提供的空间大小,其实稳定是基础,高速是前提,安全是关键。除了对服务商的技术性要求要高以外,对服务器的放置地点,带宽以及接入方式也有着严格的要求,而专业的idc机房带宽都是达到几百兆、千兆,双线或者多线接入。只有这样才能保障网站的打开速度快,安全性好,稳定性高,才能保证南北互联互通。选择放置在国际节点上的服务器空间,才更有利于国外客户快速浏览到你的网站。选择服务商不要掉以轻心,新网国际始终以为客户提供优质的服务为己任,以诚信为基础,认真踏实的为客户做好坚实的服务。稳健、踏实、高标准的做事风格深受各界的好评。建网站就找新网国际—–您无悔的选择!

3.程序:程序人员为您定制的网站程序代码。

以上就是网站建设三要素,这3个条件都具备了,接下来就是技术方面的事情了,包括域名的解析,绑定;以及把程序人员做好的代码上传到服务器空间上,做完这些工作,还有一个重要的工作,就是要记得给网站备案幺,备案是您在互联网上取得合法权益的一个必要条件,现在国家对互联网进行有效的监管,防止那些不法分子在网上奋发经营,备案,也是净化网络的必要手段,我们度应该大力支持。新网国际在此也认真的提醒大家,一定对您的网站进行登记备案,以期是您的信息化能顺利进行。这样,一个网站也就可以正常运行了,网站建设的工作也就结束了。